1:45 Introduction of Melanie Klein
3:36 In 2002, yoga culture changed. Big corporations bought yoga studios, the phenomenon of "yoga celebrities" began, advertising changed. Yoga advertising started following the lead of fitness, beauty and fashion industries. There was money to be made.
7:55 Few talking about this cultural change. The discussion of how to present another face of yoga has grown exponentially since 2010. But yoga is still being commercialised.
9:53 To change a culture, storytelling is powerful. Although what you hear is not in your experience, it can generate empathy and a willingess to be part of the discussion. It emphasises the "humanity" of people and makes it easier to see points of connection.
12:31 How do we bring the corporations into the discussion? There has been some success discussing these issues with the yoga magazines. But there are constraints on corporations in how they can react to these points. Convincing them that there is still a profit in not replicating the existing models (fitness, beauty, fashion) First step is to have discussions between the grass roots trying and corporations.
17:00 Yoga and Body Image Coalition gave visibility to many people working on their own to expand the perception of yoga. It was created 4 years ago to aggregate these individual efforts to increase reach.
26:10 New Book: Yoga Rising: Stories of Yoga Renegades. The conversation was not complete after the 1st book was published. the 1st book - Yoga and Body Image - told the stories of the benefits accruing to individuals using yoga to gain body acceptance. Book II: Yoga Rising is critiques of business and cultural models in yoga or who do you become when you reach body acceptance.
Book III: will have the theme of yoga's effects on trauma and grief. How yoga helps with the adversities in our lives.
29:55 Advice for Yoga Today? Really step deeply inside their practice to see if their life reflects their yoga practice. How have you taken your yoga off the mat?
Instagram: #ybicoalition, #melmelklein
(and you can access free downloads to guide discussions about these issues in your community for both books.
www.melaniecklein.com (available soon)
www.ybicoalition.com/support provides the only source of funding of the coalition (really nice t-shirts with ybicoalition tag lines)